PBP OVERVIEW
WHAT IS
PEACE BY PEACE COTTON PROJECT
PEACE BY PEACE COTTON PROJECT is circulation project which has been started by FELISSIMO since 2008.
For fashion, “cotton” is the most familiar material.
And by farming “cotton”,
The ground is exhausted relentlessly (Amount of harvest decrease year by year because of nimious agricultural chemicals and chemical fertilizers).
There are 30,000 cotton farmers who suicide caused by debt-ridden in a year. (They go into debt to purchase agricultural chemicals and chemical fertilizers, and they can’t earn money to pay it back because of harvest decrease and health damage).
Many children have to work instead of going to school. (Because of the hardships of life and securement of labor force).
The reason why we started this project because we knew these situations.
Compared with several years ago, we are able to purchase clothes with reasonable price overwhelmingly.
However,
The ground and some people are unhappy while others enjoy dressing up casually.
We started this project to change this negative circulation to positive.
We sell products made of Indian organic cotton with funds which supports transit to organic farming and scholarship for children of cotton farmers.
Your favorite clothes lead to environmental preservation of the earth in the future. This is the project which everyone who wear, sell, and manufacture realizes sustainable circulation hand in hand.